Jefferson, Alan,  1931- <br/><br/>
Marketing tourism :   a practical guide / 
Alan Jefferson and Leonard Lickorish. 
 - 2nd ed. 
 - Harlow :  Longman,  c1991. 
 - vi, 207 p. ;  22 cm. +  pbk. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Travel and the tourist -- The tourist service trades -- The marketing concept -- Market research -- Product analysis -- Market analysis and segmentation -- Market measurement and forecasting -- Travel and holiday motivations -- External factors -- Marketing planning -- Marketing tools and techniques -- The marketing mix and cooperative marketing -- Budgets and allocations -- Marketing organisation and structure -- Marketing strategy -- After sales service -- Product development -- Product presentation -- Themes and anniversaries -- Seasonality -- Business travel -- The marketing audit -- The role of the National tourist organisation -- Future trends. 
<br/><br/><label>ISBN: </label>0582095069  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Tourism--Marketing.
<br/><br/><label>Dewey Class. No.: </label>338.4791