Marketing and modernity /
Marianne Elisabeth Lien.
- Oxford ; New York : Berg, 1997.
- viii, 308 p. : ill. ; 22 cm.
Bibliography: (pages 291-300) and index.
Part I: Introductions -- Exploring modernity: An introduction -- Setting the scene -- Structural conditions -- Part II: Empirical context, concepts and cases -- The marketing department -- Conceptualizing the market -- Materializing good ideas: The poultry project -- Reaching the average norweigan: The pizza superiora film project -- Offering convenience and culinary appeal: The Bon Appetit project -- Part III: Discussions -- Articulating difference within a global format -- Modernity in the marketing department.
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Food--Marketing--Case studies. Food industry and trade--Norway--Case studies. New products--Marketing--Case studies.