Marketing practice : the Republic of Ireland and Northern Ireland - A research study sponsored by Co-Operation North with recommendations for co-operative strategies to enhance performance / /
undertaken by The College of Marketing & Design, Dublin and the University of Ulster at Jordanstown.
- xi, 82 pages ; 30 cm
- Third study series ; report no.3 .
Bibliography: (pages 80-82).
Economic background -- Research format -- Summary of business enterprises -- Survey of marketing infrastructure -- Recommendations for marketing development -- Survey of co-operative marketing -- Recommendations for co-operation between enterprises, north and south.