The survey research handbook /
Pamela L. Alreck and Robert B. Settle.
- 2nd ed.
- New York : McGraw-Hill, 1995.
- xxvi, 470 p. : ill. ; 23 cm. + pbk.
Includes index.
Part I: Planning and designing the survey -- Initiating a survey -- Planning the project -- Designing the sample -- Part II: Developing survey instruments -- Composing questions -- Creating item scales -- Building questionnaires -- Part III: Collecting and processing data -- Mail data collection -- Gathering interview data -- Processing the data -- Part IV: Interpreting and reporting results -- Analyzing the results -- Interpreting statistics -- Reporting the information.