Sudman, Seymour. <br/><br/>
Marketing research :  a problem solving approach / 
Seymour Sudman and Edward Blair. 
 - New York ;  London :  McGraw-Hill,  1998. 
 - xli, 737 p. :  ill. ;  27 cm. +  hbk. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Part 1: An overview of marketing research -- An introduction to marketing research -- The marketing information system -- Managing marketing research -- An overview of data sources -- Typical ways of answering common research questions -- Part 2: Sources of market research data -- Secondary and syndicated data -- Conducting surveys -- Conducting focus groups and depth interviews -- Conducting experiments -- Part 3: Tools for primary data collection -- Asking questions -- Designing a questionnaire -- Questionnaire Workshop: Evaluating questionnaires -- Sampling -- Determining sample size and increasing sample efficiency -- Part 4: Analyzing data -- Preparing data for analysis -- Univariate data analysis -- Bivariate data analysis -- Multivariate analysis with dependent variables -- Multivariate grouping procedures -- Part 5: Issues in research management -- Communicating research results -- International marketing research -- Ethical issues is marketing research -- Current issues in marketing research. 
<br/><br/><label>ISBN: </label>0079136702  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.<br/>Export marketing.
<br/><br/><label>Dewey Class. No.: </label>658.83