International business : the challenge of global competition /
Donald A. Ball and Wendell H. McCulloch.
- 7th ed.
- Boston ; London : Irwin/McGraw-Hill, 1999.
- xxix, 673 p. : col. ill. ; 28 cm. + pbk.
Includes bibliographical references and indexes.
Section One: The nature of international business -- The rapid change of global business -- Trading and investing in international business -- Economic theories of international business -- Section Two: The international environment -- The dynamics of international organizations -- Understanding the international monetary system -- Section Three: The foreign environmental forces -- Financial forces: Influencing international business -- Economic and socioeconomic forces -- Physical and environmental forces -- Sociocultural forces -- Political forces -- Legal forces -- Labor forces -- Competitive and distributive forces -- Section Four: The domestic environmental forces -- Assessing and analyzing markets -- Marketing internationally -- Export and import practices -- Human resource management -- Financial management -- Global operations management: The third industrial revolution -- Strategic planning, organization design and control of the firm.
0071540067
International business enterprises--Management International business enterprises International economic relations