Ball, Donald A.

International business : the challenge of global competition / Donald A. Ball and Wendell H. McCulloch. - 7th ed. - Boston ; London : Irwin/McGraw-Hill, 1999. - xxix, 673 p. : col. ill. ; 28 cm. + pbk.

Includes bibliographical references and indexes.

Section One: The nature of international business -- The rapid change of global business -- Trading and investing in international business -- Economic theories of international business -- Section Two: The international environment -- The dynamics of international organizations -- Understanding the international monetary system -- Section Three: The foreign environmental forces -- Financial forces: Influencing international business -- Economic and socioeconomic forces -- Physical and environmental forces -- Sociocultural forces -- Political forces -- Legal forces -- Labor forces -- Competitive and distributive forces -- Section Four: The domestic environmental forces -- Assessing and analyzing markets -- Marketing internationally -- Export and import practices -- Human resource management -- Financial management -- Global operations management: The third industrial revolution -- Strategic planning, organization design and control of the firm.

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International business enterprises--Management
International business enterprises
International economic relations

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