Brassington, Frances. <br/><br/>
Principles of marketing / 
Frances Brassington and Stephen Pettitt. 
 - 2nd ed. 
 - Harlow, England :  Financial Times / Prentice Hall,  2000. 
 - xx, 1079 p. :  col. ill. ;  27 cm.  
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Part I: Marketing and its environment -- Marketing dynamics -- The European marketing environment -- Part II: Customers and markets -- Consumer behaviour -- Organisational buying behaviour -- Segmenting markets -- Marketing information and research -- Part III: Product -- Anatomy of a product -- Product management -- New product development -- Part IV: Price -- Pricing: Context and concepts -- Pricing strategies -- Part V: Place -- Marketing channels and logistics -- Retailers and wholesalers -- Part VI: Promotion -- Communication and promotional mix -- Advertising -- Sales promotion -- Personal selling and sales management -- Direct and online marketing -- Public relations, sponsorship and exhibitions -- Part VII: Marketing management -- Strategic marketing -- Marketing planning, management and control -- Services and non-profit marketing -- International marketing. 
<br/><br/><label>ISBN: </label>0273644440 
<br/><br/><label>LCCN: </label>99056920 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8