Prone, Terry. <br/><br/>
Do your own publicity / 
Terry Prone. 
 - Dublin :  Poolbeg,  1990. 
 - 220 p. ;  22 cm. 
<br/><br/>Why you need publicity - and this book -- Why you haven't had publicity up to now -- Researching media before you start -- The tools of the publicist's trade -- What's your story? -- How to write a press release -- How to assemble a press kit -- Thinking in pictures -- Staging a reception, press conference or seminar -- Doing it right with daffodils - a case history -- Starting from bad publicity -- Live from studio X -- Getting away from television -- Timing and thank yous and final tips. 
<br/><br/><label>ISBN: </label>1853710660  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Publicity.<br/>Public relations.
<br/><br/><label>Dewey Class. No.: </label>659