Mullin, Bernard James. <br/><br/>
Sport marketing / 
Bernard J. Mullin, Stephen Hardy, William A. Sutton.. 
 - Champaign, IL :  Human Kinetics Publishers,  c1993. 
 - xvi, 295 p. :  ill. ;  25 cm. +  hbk. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>The special nature of sport marketing -- Marketing management in sport: An overview -- The sport consumer -- Perspectives in sport consumer behavior -- The role of research in sport marketing -- Market segmentation -- The sport product -- Pricing strategies -- Promotions -- Promotional licensing -- Place -- Public relations -- Coordinating and controlling the marketing mix. 
<br/><br/><label>ISBN: </label>0873224493 
<br/><br/><label>LCCN: </label>92036331 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Sports--Marketing.
<br/><br/><label>Dewey Class. No.: </label>796.0698