Harris, Richard Jackson. <br/><br/>
A cognitive psychology of mass communication / 
Richard Jackson Harris. 
 - 3rd ed. 
 - Mahwah, N.J. ; London :  Lawrence Erlbaum Assoc,  1999. 
 - xvii, 337 p. ;  24 cm +  hbk 
 - LEA'S communication series. .
<br/><br/>Includes bibliographical references (pages 271-317) and indexes. 
<br/><br/>Mass communication in society: the textbook for our lives -- Research and theory in mass communication: How we study media scientifically -- Portrayals of groups: distorted social mirrors -- Advertising: food (and everything else) for thought -- Communication of values: media as parent and priest -- Sports: Marriage of convenience or conquest by television? -- News: setting the agenda about the world -- Politics: using news and advertising to win elections -- Violence: does all that mayhem matter? -- Sex: turning on, turning nasty -- Prosocial media: helpful media helping people -- Living constructively with media: taking charge in the new millennium. 
<br/><br/><label>ISBN: </label>080583088X 
<br/><br/><label>LCCN: </label>98032142 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--Psychological aspects.<br/>Mass media--Social aspects.
<br/><br/><label>Dewey Class. No.: </label>302.23019