Hooley, Graham J. <br/><br/>
Quantitative methods in marketing / 
edited by Graham J. Hooley and Michael K. Hussey. 
 - London :  Academic Press,  1994. 
 - 272 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Part A - Theory focus -- Part B - Applications and computing. 
<br/><br/><label>ISBN: </label>0123554853 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Data processing.<br/>Management<br/>Mathematical models
<br/><br/><label>Dewey Class. No.: </label>658.8001