Baum, William M. <br/><br/>
Understanding behaviorism :  science, behavior, and culture / 
William M. Baum.. 
 - New York, NY :  HarperCollins College Publishers,  c1994. 
 - xvi, 255 p. :  ill. ;  24 cm. 
 - Behavior analysis and society series .
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Part One: What is behaviorism? -- Behaviorism: definition and history -- Behaviorism as philosophy of science -- Public, private, natural and fictional -- Part Two: A scientific model of behavior -- Evolutionary theory and reinforcement -- Purpose and reinforcement -- Stimulus control and knowledge -- Verbal behavior and language -- Rule-governed behavior and thinking -- Part Three: Social issues -- Freedom -- Responsibility, credit and blame -- Relationships, management and government -- Values: religion and science -- The evolution of culture -- Design of culture: experimenting for survival. 
<br/><br/><label>ISBN: </label>0065002865 
<br/><br/><label>LCCN: </label>93005799 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Behaviorism (Psychology)
<br/><br/><label>Dewey Class. No.: </label>150.1943