Stanton, William J. Fundamentals of marketing / William J. Stanton. - 5th ed. - New York : McGraw-Hill, 1978. - xvii, 636 p. : ill. ; 25 cm. - McGraw-Hill series in marketing . Includes bibliographical references and indexes. ISBN: 0070608814 LCCN: 77010985 Subjects--Topical Terms: Marketing Dewey Class. No.: 658.8