Crompton, Alastair <br/><br/>
The craft of copywriting / 
by Alastair Crompton. 
 - xii, 164 pages :  illustrations ;  23 cm 
<br/><br/> Includes index. 
<br/><br/>Your first day in the creative department -- The creative director -- Good habits to get into -- There are only two kinds of advertising -- Work on what to say, not on how to say it -- Some techniques -- More techniques -- Still more techniques -- Television -- Talking to the housewife -- How to judge your work -- How to defend your work -- How to present your work -- How to live with a dead campaign. 
<br/><br/><label>ISBN: </label>0220670099 (paperback) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising copy.
<br/><br/><label>Dewey Class. No.: </label>659.1322