Ries, Al. <br/><br/>
Positioning :  the battle for your mind / 
by Al Ries and Jack Trout. 
 - 1st ed. /  rev. 
 - New York :  McGraw-Hill,  c1986. 
 - x, 213 p. ;  21 cm. 
<br/><br/> Includes index. 
<br/><br/>Introduction -- What positioning is all about -- The assault on the mind -- Getting into the mind -- Those little ladders in your head -- You can't get there from here -- Positioning of a leader -- Positioning of a follower -- Repositioning the competition -- The power of the name -- The no-name trap -- The free-ride trap -- The line-extension trap -- When line extension can work -- Positioning a company: Xerox -- Positioning a country: Belgium -- Positioning an Island: Jamaica -- Positioning a product: Milk duds -- Positioning a service: Mailgram -- Positioning a long island bank -- Positioning a New Jersey Bank -- Positioning a ski resort: Stowe -- Positioning the Catholic Church -- Positioning yourself and your career -- Positioning your business -- Playing the positioning game. 
<br/><br/><label>ISBN: </label>0070652643 
<br/><br/><label>LCCN: </label>85014898 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Positioning (Advertising)
<br/><br/><label>Dewey Class. No.: </label>659.1