Marketing decisions : a bayesian approach /
Ben M. Enis, Charles L. Broome
- Aylesbury : Intertext, 1973.
- 146 p. : ill. ; 24 cm.
Includes index.
The nature of marketing decisions -- Rudiments of probability theory -- Decision theory: An introduction -- Fundamentals of Bayesian analysis -- Bayesian analysis: The binomial distribution -- The normal distribution in bayesian analysis -- Summary and managerial perspective of the bayesian approach.