Wilson, R. M. S. <br/><br/>
Management controls and marketing planning / 
R.M.S. Wilson. 
 - London :  Heinemann [for] the Institute of Marketing and the CAM Foundation,  1979. 
 - xvi, 224 p. :  ill., forms ;  24 cm. +  pbk. 
<br/><br/>Bibliography: p. 201-217. - Includes index. 
<br/><br/><label>ISBN: </label>0434922668  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management
<br/><br/><label>Dewey Class. No.: </label>658.8