Saunders, M. N. K. <br/><br/>
Research methods for business students / 
Mark N. K. Saunders, Philip Lewis and Adrian Thornhill. 
 - Second edition. 
 - xvi, 479 pages :  illustrations (some color) ;  25 cm 
<br/><br/> Previous ed.: 1997. 
<br/><br/>Bibliography: p. 438-445. - Includes index. 
<br/><br/>The nature of business and management research and how to use this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Deciding on the research approach and choosing a research strategy -- Negotiating access and research ethics -- Selecting samples -- Using secondary data -- Collecting primary data through observation -- Collecting primary data using semi-structured and in-depth interviews -- Collecting primary data using questionnaires -- Analysing quantitive data -- Analysing qualitative data -- Writing your project report.    
<br/><br/><label>ISBN: </label>0273639773 (paperback) 9780273639770 (paperback) 
<br/><br/><label>LCCN: </label>00021897 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business--Research--Methodology 
<br/><br/><label>Dewey Class. No.: </label>650.072