Bureau, J. R. <br/><br/>
Brand management :   planning and control / 
J.R. Bureau. 
 - London :  MacMillan,  1981. 
 - xiii, 250 p. :  ill. ;  23 cm. 
 - Macmillan studies in marketing management .
<br/><br/>Bibliography: p. 244-245.- includes index. 
<br/><br/>The brand manager -- Operational planning needs -- The operational marketing plan -- The product plan -- Product strategy -- Promotional policy -- Sales policy -- The revenue account -- Performance objectives -- Contributors to the product plan -- Plan approval -- Product control -- Selling control -- Promotional control -- Financial control -- Control and market research -- Brand management and the future 
<br/><br/><label>ISBN: </label>0333319028 0333319036 
<br/><br/><label>LCCN: </label>g  00012394 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management<br/>Product management.
<br/><br/><label>Dewey Class. No.: </label>658.8