Haig, William L. <br/><br/>
The power of logos :  how to create effective company logos / 
William A. Haig and Laurel Harper. 
 - Chichester :  Wiley,  1997. 
 - xiv, 191 p. :  ill. (some col.) +  24 cm. 
<br/><br/>Includes bibliographical references (page 173) and index. 
<br/><br/>The power of logos -- The power of credibility -- Planning for power -- The design process -- Implementation -- Case studies -- The businessperson's guide to great logos. 
<br/><br/><label>ISBN: </label>0471287784 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Corporate image.<br/>Logos (Symbols)
<br/><br/><label>Dewey Class. No.: </label>659.285