Own-brands : an investigation into their development and potential in the Irish grocery market /
Mary Patricia O'Connor.
- Cork : CIT, 1999.
- xv, 326 p. : col.ill., maps ; 30 cm. + hbk.
- MBS. - Business studies .
Thesis (MBS.) - Cork Institute of Technology, 1999.
Includes bibliographical references.
Grocery trade--Ireland. Business names--Ireland. Grocery trade--Competition--Ireland. Brand choice--Consumers.