Marketing management :  a relationship marketing perspective / 
Cranfield School of Management. 
 - London :  MacMillan,  2000. 
 - xviii, 295 p. :  ill.  
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Part I: The role of relationship marketing in business -- Part II: The customer relationship audit -- Part III: Creating customer value through the expanded marketing mix -- Part IV: Planning and organizing for relationship marketing -- Part V: Meeting the challenge through relationship marketing. 
<br/><br/><label>ISBN: </label>0333777506  0333777492  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management
<br/><br/><label>Dewey Class. No.: </label>658.8