Lamb, Charles W. <br/><br/>
Marketing / 
Charles W. Lamb, Joseph H. Hair and Carl McDaniel. 
 - 5th ed. 
 - Cincinnati, OH :  South-Western College Pub.,  2000. 
 - xxxiv, 773 p. :  col., ill. ;  29 cm. +  hbk. 
<br/><br/>Includes bibliographical references (pages 732-752) and indexes. 
<br/><br/>Part 1: The world of marketing -- An overview of marketing -- Strategic planning: Developing and implementing a marketing plan -- The marketing environment and marketing ethics -- Developing a global vision -- Part 2: Analyzing marketing opportunities -- Consumer decision making -- Business marketing -- Segmenting and targeting markets -- Decision support systems and marketing research -- Creating a competitive advantage using competitive intelligence -- Part 3: Product decisions -- Product concepts -- Developing and managing products -- Services and nonprofit organization marketing -- Part 4: Distribution decisions -- Marketing channels and logistics decisions -- Retailing -- Part 5: Integrated marketing communications -- Marketing communication and personal selling -- Advertising, sales promotion and public relations -- Part 6: Pricing decisions -- Pricing concepts -- Setting the right price -- Part 7: Technology-driven marketing -- Internet marketing -- One-to-one marketing. 
<br/><br/><label>ISBN: </label>0324006381 
<br/><br/><label>LCCN: </label>97017422 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing--Management
<br/><br/><label>Dewey Class. No.: </label>658.8