Romancing the market /
edited by Stephen Brown, Anne Marie Doherty and Bill Clarke.
- London : Routledge, 1998.
- xx, 291 p. : ill. ; 24 cm.
- Routledge interpretive marketing research series .
Includes bibliographical references and index.
Stoning the romance: on marketing's mind-forg'd manacles -- Tore down à la Rimbaud: illuminating the marketing imaginary -- In the arms of the overcoat: on luxury, romanticism, and consumer desire -- Show me the deep masculinity: Jerry Maguire's postmodernised identity crisis and the romantic revitalisation of patriarchy (or the mythopoetic subtext of relationship marketing) -- Falling in love with a marketing myth: the story of segmentation and the issue of relevance -- Illumination, impressions, and ruminations on romanticism: some magical concepts and mystical comments from Morris the catoptric on the superiority of stereoscopy in visual representations of marketing and consumer research -- The rationality of 'irrational' behaviour: Georges Bataille on consuming extremities -- What's love got to do with it?: sex, shopping and subjective personal introspections -- Romancing the Utopian marketplace: dallying with Bakhtin in the Powerscourt Townhouse Centre -- In search of the lost aura: the object in the age of marketing romanticism -- Advertising illumination: romantic roots of postmodern promises -- Far-flung romance: the love affair between researchers, SME's and their internationalisation process -- Magical romance: commercial rafting adventures -- The unbearable lightness of marketing: a neo-romantic, counter-revolutionary recapitulation.