Reekie, W. Duncan. <br/><br/>
Advertising :  its place in political and managerial economics / 
W. Duncan Reekie. 
 - [London] :  Macmillan,  [1974] 
 - ix, 163 p. :  ill. ;  22 cm. 
<br/><br/>Includes bibliographical references (pages 157-160) and index. 
<br/><br/>Introduction -- From conception to maturity -- Social and ethical problems -- Decisions of advertising management -- Despair - or hope for the future? -- Conditions affecting the demand for advertising -- Conditions affecting the supply of advertising -- An optimum supply - demand equilibrium? -- Concluding thoughts. 
<br/><br/><label>ISBN: </label>0333154584 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>659.1