Lumsdon, Les. <br/><br/>
Tourism marketing / 
Les Lumsdon. 
 - London :  International Thomson Business Press,  1997. 
 - xiv, 290 p. ;  25 cm. +  pbk. 
 - Series in tourism and hospitality management .
<br/><br/>Bibliography: (pages 283-285) and index. 
<br/><br/>The tourism marketing environment -- Tourism marketing management --- Consumer behaviour -- Organizational buyer behaviour -- Segmentation, positioning and the marketing mix -- Marketing planning -- Demand forecasting -- Planning: budgets -- Marketing research in tourism -- The tourism offering (services product) -- Pricing -- Communications mix -- Distribution in tourism -- The augmented marketing mix -- Relationship marketing -- Tourism supply sectors -- Marketing destinations -- International tourism marketing -- Sustainable tourism -- The challenges of the twenty-first century. 
<br/><br/><label>ISBN: </label>186152045X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Tourism--Marketing.
<br/><br/><label>Dewey Class. No.: </label>338.4791