Martin, David N. <br/><br/>
Romancing the brand :  the power of advertising and how to use it / 
David N. Martin.. 
 - New York :  AMACOM,  1989. 
 - xvi, 215 p. :  ill. ;  26 cm. +  hbk. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0814459498 
<br/><br/><label>LCCN: </label>88048032 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Brand name products.
<br/><br/><label>Dewey Class. No.: </label>659.1