Skat-Rørdam, Peter.

Changing strategic direction : practical insights into opportunity driven business development / Peter Skat-Rordam ; in association with Daniel F. Muzyka. - Copenhagen : Handelshojskolens forlag : Distribution, Munksgaard International Publishers, 1999. - 166 p. ; 24 cm.

Includes bibliographical references (p. 165-166).

Changing strategic direction -- Forces behind market change and the new wave of strategic thinking -- Case stories -- How five companies changed strategic direction -- Applying an opportunity-driven approach to business development -- Final remarks.

8716134303


Strategic planning

658.4012