Changing strategic direction : practical insights into opportunity driven business development /
Peter Skat-Rordam ; in association with Daniel F. Muzyka.
- Copenhagen : Handelshojskolens forlag : Distribution, Munksgaard International Publishers, 1999.
- 166 p. ; 24 cm.
Includes bibliographical references (p. 165-166).
Changing strategic direction -- Forces behind market change and the new wave of strategic thinking -- Case stories -- How five companies changed strategic direction -- Applying an opportunity-driven approach to business development -- Final remarks.