Fowles, Jib. <br/><br/>
Advertising and popular culture / 
Jib Fowles. 
 - Thousand Oaks, CA ; London :  Sage,  c1996. 
 - xviii, 278 p. :  ill. ;  22 cm. +  pbk. 
 - Foundations of popular culture;  5 .
<br/><br/>Bibliography: (pages 252-265) and indexes. 
<br/><br/>Energizers -- Origins -- Flagrant criticisms -- The dynamics behind the advertisement -- The dynamics of popular culture -- Exchanges -- The surface of the advertisement, composed and consumed -- Deciphering advertisements -- Mixed receptions -- The project of the self -- In perspective. 
<br/><br/><label>ISBN: </label>0803954832  0803954824 
<br/><br/><label>LCCN: </label>95041754 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Social aspects--United States.<br/>Popular culture--United States.
<br/><br/><label>Dewey Class. No.: </label>659.1042