Buzan, Tony

Brain sell / Tony Buzan and Richard Israel. - Aldershot, Hants, England. Brookfield, Vt. : Gower, c1995. - xix, 263 p. : ill. ; 26 cm.

Includes bibliographical references (pages 257-258) and index.

Part One: The sales mind matrix and sales memory -- Introduction -- Whole-brain selling -- Salessenses -- Memory imprints -- Part Two: Information: The new wealth -- Introduction -- Infocentre -- Mind maps -- Insight -- Part Three: Turn customers into gold -- Introduction -- Mind search -- Sales detective -- Sales compass -- Part Four: Supersellf -- Introduction -- Sales focus -- Power hooks -- Supersellf.

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Selling.

658.85