Polaine, Andrew

Service design from insight to implementation / [electronic book] : Andy Polaine, Lavrans Lovlie and Ben Reason. - online resource (xiv, 202 pages) : illustrations (some color)

Includes index.

Insurance is a service, not a product -- The nature of service design -- Understanding people and relationships -- Turning research into insight and action -- Describing the service ecology -- Developing the service proposition -- Prototyping service experiences -- Measuring services -- The challenges facing service design.




Electronic reproduction.:
ProQuest LibCentral.
Mode of access: World Wide Web.

9781933820330 (paperback) 9781933820613 (e-Book)


Business planning--Social aspects
Industries--Social aspects

658.408