Service design from insight to implementation / [electronic book] :
Andy Polaine, Lavrans Lovlie and Ben Reason.
- online resource (xiv, 202 pages) : illustrations (some color)
Includes index.
Insurance is a service, not a product -- The nature of service design -- Understanding people and relationships -- Turning research into insight and action -- Describing the service ecology -- Developing the service proposition -- Prototyping service experiences -- Measuring services -- The challenges facing service design.
Electronic reproduction.: ProQuest LibCentral. Mode of access: World Wide Web.
9781933820330 (paperback) 9781933820613 (e-Book)
Business planning--Social aspects Industries--Social aspects