Music marketing : press, promotion, distribution, and retail /
Mike King ; edited by Jonathan Feist.
- viii, 213 pages : illustrations ; 23 cm
Includes index.
Creating a marketing plan that works -- Making money through merchandise sales -- How to sell your music online: digital retailers and distributors -- Traditional brick-and-mortar distributors -- Marketing to traditional retail -- Online, mobile, and video marketing -- Advertising -- Publicity -- Radio promotion -- Making the most of a tour -- Timing is everything!