Hibbert, E. P.

The principles and practice of export marketing / E.P. Hibbert. - viii, 247 pages : illustrations ; 24 cm - The marketing series . - Marketing series (London, England) .

Includes bibliographical references (page 200) and index.

International trade: Policies and organizations -- Research and analysis of export markets -- Setting up and managing export operations -- Effective management organization -- Effective representation overseas -- Official export services and administration.

0434907464 (paperback) 9780434907465 (paperback)


Export marketing--Great Britain.

658.840941