The principles and practice of export marketing /
E.P. Hibbert.
- viii, 247 pages : illustrations ; 24 cm
- The marketing series .
- Marketing series (London, England) .
Includes bibliographical references (page 200) and index.
International trade: Policies and organizations -- Research and analysis of export markets -- Setting up and managing export operations -- Effective management organization -- Effective representation overseas -- Official export services and administration.