Baldwin, John D., 1941-

Behavior principles in everyday life / John D. Baldwin and Janice I. Baldwin. - 3rd ed.. - Upper Saddle River, N.J. : Prentice Hall, c1998. - x, 390 p. : ill. ; 24 cm. + pbk0

Includes bibliographical references (pages 361-379) and indexes.

Science and human behavior -- Pavlovian conditioning -- Operant conditioning -- Pavlovian and operant conditioning together -- The stimulus collage -- Behavior modification -- Primary reinforcers and punishers -- Secondary reinforcers and punishers -- Differential reinforcement and shaping -- Modeling and observational learning -- Prompts and fading -- Rules -- Schedules -- Positive and negative control -- Thinking, the self and self-control.

0130840963

97000770


Behaviorism (Psychology)
Psychology, Applied

150.1943