Meetings, expositions, events and conventions : an introduction to the industry /
George G. Fenich.
- Fifth edition.
- xvi, 352 pages : color illustrations ; 29 cm
Includes bibliographical references and index.
Part 1: Introduction -- Introduction to the meetings, expositions, events, and conventions industry -- Meeting, exhibition, event, and convention organizers and sponsors -- Part 2: Key players -- Destination marketing organizations -- Meeting, expositions, event, and convention venues: an examination of facilities used by meeting and event professionals -- Exhibitions and trade shows -- Service contractors -- Destination management companies -- Special events management -- Part 3: Important elements in meeting, exposition, event and convention planning -- Food and beverage -- Legal issues in the MEEC industry -- Technology and the MEEC professional -- Sustainable meetings and events -- Planning MEEC gatherings --- Producing meetings and events -- International aspects in MEEC -- Putting it all together.
9780134735900 (hardback) 0134735900 (hardback)
Hospitality industry Special events industry Special events--Management. Congresses and conventions--Management.