Johns, Nick. <br/><br/>
Research methods in service industry management / 
Nick Johns and Darren Lee-Ross. 
 - London.  New York :  Cassell,  1998. 
 - ix, 196 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references (pages 188-191) and index. 
<br/><br/>The nature of research -- Systems theory and research -- Planning research -- Quantitative research methods -- Analysing quantitative data -- Qualitative research methods -- Integrative research approaches -- Writing, reporting and publishing. 
<br/><br/><label>ISBN: </label>0304335134 (hbk) 0304335126 (pbk) 
<br/><br/><label>LCCN: </label>99183799 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries--Management--Research--Methodology.
<br/><br/><label>Dewey Class. No.: </label>338.4072