Urban, Glen L. Advanced marketing strategy : phenomena, analysis, and decisions / Glen L. Urban and Steven H. Star. - Englewood Cliffs : Prentice-Hall, 1991. - xx, 563 p. : ill. ; 27 cm. Includes bibliographical references and indexes. ISBN: 0138519404 LCCN: 90035900 Subjects--Topical Terms: Marketing--ManagementStrategic planning Dewey Class. No.: 658.802