Peck, Helen.

Relationship marketing : strategy and implementation / Helen Peck, Adrian Payne, Martin Christopher and Moira Clark. - Oxford : Butterworth-Heinemann, 1999. - xiv, 509 p. ; 24 cm. - CIM professional .

Includes bibliographical references and index.

Relationship marketing: The six markets framework -- The customer market domain: Managing relationships with buyers, intermediaries and consumers -- The supplier and alliance market domain -- The referral and influence market domains -- The recruitment and internal market domains -- Creating and implementing relationship marketing strategies.

0750636262


Relationship marketing.

658.802