Relationship marketing : strategy and implementation /
Helen Peck, Adrian Payne, Martin Christopher and Moira Clark.
- Oxford : Butterworth-Heinemann, 1999.
- xiv, 509 p. ; 24 cm.
- CIM professional .
Includes bibliographical references and index.
Relationship marketing: The six markets framework -- The customer market domain: Managing relationships with buyers, intermediaries and consumers -- The supplier and alliance market domain -- The referral and influence market domains -- The recruitment and internal market domains -- Creating and implementing relationship marketing strategies.