Paliwoda, Stanley J. <br/><br/>
International marketing / 
Stanley J. Paliwoda and Michael J. Thomas. 
 - Third edition 
 - xviii, 509 pages. :  ill., maps. ;  29 cm   
 - CIM student workbook series. .
 - CIM professional .
<br/><br/> Previous ed.: 1993. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Internationization: a necessity not a luxury, but does corporate behaviour reflect it? -- Environmental market scanning: the 'SLEPT' and 'C' factors -- Exporting - not just for the small business -- Market entry modes: strategic considerations of direct vs indirect involvement -- International product policy considerations -- Pricing, credit and terms of doing business -- Strategic international logistical and distribution decisions -- Promotion within the foreign market -- International marketing planning: reviewing, appraising and implementing -- Marketing in Europe -- Marketing in the Pacific Rim. 
<br/><br/><label>ISBN: </label>0750622415 (paperback) 9780750622417 (paperback) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing.
<br/><br/><label>Dewey Class. No.: </label>658.84