Typographic design form and communication / [electronic book] :
Rob Carter, Ben Day, Philip Meggs, Sandra Maxa and Mark Sanders.
- Sixth edition.
- online resource (ix, 341 pages) : illustrations (some color)
Includes bibliographical references (pages 332-333) and index.
The Evolution of Typography -- The Anatomy of Typography -- Legibility -- The Typographic Grid -- Syntax and Communication -- The Typographic Message -- Typography and Media -- Typography and Screen --Typography in Time and Motion -- Case Studies in Typographic Design -- Typographic Design Education -- Typographic Design Process -- Typographic Specimens A Chronology of Typeface Designs.
Precise visual communication requires first-rate typography skills. Typographic Design: Form and Communication, Sixth Edition is the latest update to the classic typography text that covers all aspects of designing with type. Revised to reflect the shift in graphic design conception and understanding, the book contains a brand-new exploration of typography in media versus typography in motion, and provides the latest information on emerging trends and technology in the design process. Full-color images showcase recent design examples and a companion website features a robust collection of resources for students and instructors. Striking a balance between fundamental information and pivotal new knowledge and ideas, the book provides the perfect basis for engaging new learners as well as seasoned professionals.Typography is the comprehensive design of type, encompassing selection, placement, manipulation, and communication. An integral element of the graphic designer's arsenal, typography skills translate across industry boundaries into print, video, film, television, packaging, advertising, digital design, and more. Typographic Design provides insight, information, and practical instruction for every step in the process, from concept to execution. Topics include: Letterforms, syntax, and legibility Communication and the typographic message Evolution and technology of typography Typographic design processes, and using the grid The book also contains case studies that illustrate the successful use of typography, demonstrating the impact of good type on the overall design, and a listing of type specimens that exhibit good communication through good design. Words are an important part of the human condition, and presentation can have a major impact on the message. Graphic designers must be able to manipulate type to convey precisely what's intended, and Typographic Design is a comprehensive guide to mastery--
Electronic reproduction.: ProQuest LibCentral. Mode of access: World Wide Web.