Sales management /
Bill Donaldson.
- Basingstoke : Macmillan, 1990.
- 302 p. ; 25 cm. + pbk.
- Macmillan studies in marketing management .
- Macmillan studies in marketing management .
Includes bibliographical references and index.
The role of selling and sales management -- Types of selling -- Characteristics of salespeople -- Buyer-seller interaction -- Information for sales operations -- Choices in salesforce organisation -- Territory management -- Setting sales targets -- Recruitment and selection -- Training -- Leadership and supervision -- Remuneration -- Motivation -- Evaluation and controll