MTU Cork Library Catalogue

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Fashion marketing [electronic book] : contemporary issues / Tony Hines and Margaret Bruce.

By: Hines, Tony [author].
Contributor(s): Bruce, Margaret [author.].
Material type: materialTypeLabelBookPublisher: Amsterdam ; Boston : Butterworth-Heinemann, [2007]Copyright date: ©2007Edition: Second edition.Description: online resource (xxiv, 324 pages) : illustrations.Content type: text Media type: computer Carrier type: online resourceISBN: 9780750668972 (paperback); 0750668970 (paperback); 9780080468174 (e-book).Subject(s): Fashion merchandisingDDC classification: 391.00688 Online resources: E-book
Contents:
Globalization: global markets and global supplies -- Supply chain strategies, structures and relationships -- Challenges of fashion buying and merchandising -- Segmenting fashion consumers: reconstructing the challenge of consumer complexity -- Developing a research agenda for the internationalization of fashion retailing -- Retail brand marketing in the fashion industry -- Competitive marketing strategies of luxury fashion companies -- Store environment of fashion retailers: a Hong Kong perspective -- The process of trend development leading to a fashion season -- Innovation management in creating new fashions -- Coshion retailer desired and perceived identity -- Fashion e-tailing -- The international flagship stores of luxury fashion retailers -- The making and marketing of a trend -- Approaches to doing research.
List(s) this item appears in: E-BOOK LIST

Enhanced descriptions from Syndetics:

A collection of international contributions from renowned academics and practitioners from the US, UK, China, the second edition of Fashion Marketing has been completely updated, revised and expanded to reflect the major changes in the fashion industry since 2001 and covers all of the key themes and issues of the area. Key themes and areas covered include globalization, fast fashion, luxury fashion, offshoring, business-to-business, forecasting, sourcing, supply chain management, new product development, design management, logistics, range planning, color prediction, market testing, e-commerce, and strategy.

Includes bibliographical references and index.

Globalization: global markets and global supplies -- Supply chain strategies, structures and relationships -- Challenges of fashion buying and merchandising -- Segmenting fashion consumers: reconstructing the challenge of consumer complexity -- Developing a research agenda for the internationalization of fashion retailing -- Retail brand marketing in the fashion industry -- Competitive marketing strategies of luxury fashion companies -- Store environment of fashion retailers: a Hong Kong perspective -- The process of trend development leading to a fashion season -- Innovation management in creating new fashions -- Coshion retailer desired and perceived identity -- Fashion e-tailing -- The international flagship stores of luxury fashion retailers -- The making and marketing of a trend -- Approaches to doing research.

CIT Module MRKT 8002 - Core reading.

Electronic reproduction.: EBSCOhost. Mode of access: world Wide Web.

Table of contents provided by Syndetics

  • Global markets and Global supplies
  • Supply chain strategies, structures and relationships
  • The challenges of fashion buying and merchandising
  • Segmenting fashion consumers: Reconstructing the challenge of consumer complexity
  • Developing a research agenda for the internationalization of fashion retailing
  • Retail brand marketing in the fashion industry
  • Competitive marketing strategies of luxury fashion companies
  • Store environment of fashion retailers: A Hong Kong perspective
  • The process of trend development leading to a fashion season
  • Innovation management in creating new fashion
  • Consumers and their negative selves, and the implications for fashion marketing
  • Fashion retailer desired and perceived identity
  • Fashion E-tailing
  • The international flagship stores of luxury fashion retailers
  • The making and marketing of a trend
  • Approaches to doing research

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