The proliferation of augmented reality applications : exploring consumer adoption and marketing applications / Stephen O'Mahony.
By: O'Mahony, Stephen [author.].
Material type: BookSeries: Ph.D - Marketing and International Business.Publisher: Cork : Cork Institute of Technology, 2014Description: xi, 555 pages : illustrations (some color), graphs, tables ; 30 cm.Content type: text Media type: unmediated Carrier type: volumeSubject(s): Augmented reality | Virtual reality | Marketing | Marketing research | Consumer behaviorDDC classification: THESES PRESS Dissertation note: Thesis (Ph.D) - Cork Institute of Technology, 2014.Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Reference | MTU Bishopstown Library Thesis | THESES PRESS (Browse shelf(Opens below)) | 1 | Reference | 00179410 |
Total holds: 0
Thesis (Ph.D) - Cork Institute of Technology, 2014.
Bibliography: p. 490-521.