MTU Cork Library Catalogue

The proliferation of augmented reality applications : exploring consumer adoption and marketing applications / Stephen O'Mahony.

By: O'Mahony, Stephen [author.].
Material type: materialTypeLabelBookSeries: Ph.D - Marketing and International Business.Publisher: Cork : Cork Institute of Technology, 2014Description: xi, 555 pages : illustrations (some color), graphs, tables ; 30 cm.Content type: text Media type: unmediated Carrier type: volumeSubject(s): Augmented reality | Virtual reality | Marketing | Marketing research | Consumer behaviorDDC classification: THESES PRESS Dissertation note: Thesis (Ph.D) - Cork Institute of Technology, 2014.
List(s) this item appears in: PhD Theses | Published by CIT
Holdings
Item type Current library Call number Copy number Status Date due Barcode Item holds
Reference MTU Bishopstown Library Thesis THESES PRESS (Browse shelf(Opens below)) 1 Reference 00179410
Total holds: 0

Thesis (Ph.D) - Cork Institute of Technology, 2014.

Bibliography: p. 490-521.

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