Consumer behaviour : Irish patterns and perspectives / Margaret Linehan.
By: Linehan, Margaret
.
Material type: 
BookPublisher: Dublin : Gill & Macmillan, 2008Description: vii, 235 p. ; 25 cm.ISBN: 9780717144563.Subject(s): Consumers -- Ireland | Consumer behavior -- IrelandDDC classification: 658.8342 | Item type | Current library | Call number | Copy number | Status | Notes | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
| General Lending | MTU Bishopstown Library Lending | 658.8342 (Browse shelf(Opens below)) | 1 | Available | MTU Cork Module MGMT8076-Core reading. | 00159663 |
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| 658.8342 Consumer behavior / | 658.8342 Changing consumer behaviour / | 658.8342 Consumer behavior / | 658.8342 Consumer behaviour : Irish patterns and perspectives / | 658.8342 Consumer behaviour / | 658.8342 Cases in consumer behaviour / edited by Gerrit Antonides and W. Fred van Raaij. | 658.8342 Consumer behaviour / |
Enhanced descriptions from Syndetics:
* Introduces a concise yet comprehensive exploration of the key aspects of Consumer Behaviour
* Case studies, examples and scenarios throughout the text highlight both the global and Irish perspectives
* Details the impact of the global economy in terms of choice and product availability on consumer decisions and behaviour
* Presents contextual evidence to highlight how changes in social, cultural and economic circumstances determine trends and directions in consumer behaviour, including the impact of the internet
* Includes both consumer and organisational buyer behaviour
* Written to support a structured learning approach, each chapter opens with learning objectives, and concludes with discussion and revision questions
* Suitable for students studying consumer behaviour at diploma or degree level in Universities or Institutes of Technology
* Also suitable for HETAC courses offering Consumer Behaviour, as well as Marketing Institute of Ireland courses
Includes bibliographical references (pages 218-223) and index.
Introduction to consumer behaviour -- Perception and consumer involvement -- Consumer motivation -- Personality, lifestyles and psychographics -- Consumer learning -- Consumer attitude formation and change -- Consumer decision processes -- Consumer behaviour and communication -- The influence of culture, subculture and social class on consumer behaviour -- Organisational, Reference-Group and family influences on consumer behaviour.
CIT Module MRKT 6007- Core reading
CIT Module MRKT 6006- Core reading
Author notes provided by Syndetics
Dr Margaret Linehan BBS, MBS is a Senior Lecturer at Cork Institute of Technology. She is also author of MTG Management, and co-author of MTG Marketing and Principles of Organisational Behaviour.