The zeronauts [electronic book] : breaking the sustainability barrier / John Elkington.
By: Elkington, John [author]
.
Material type: 
BookPublisher: London ; New York : Routledge, 2012Copyright date: ©2012Description: online resource (xxviii, 276 pages) : illustrations.Content type: text Media type: computer Carrier type: online resourceISBN: 9781849713979 (hardback); 9780203121351 (e-book).Subject(s): Technological innovations -- Environmental aspects | Sustainable development | EntrepreneurshipAdditional physical formats: Print version: The zeronauts : breaking the sustainability barrierDDC classification: 338.927 Online resources: E-book Also available in print form.Summary: In the last century, astronauts (meaning space sailors) launched into the heavens, in search of new worlds to colonize-their adventures helping to catalyze the evolution of everything from non-stick frying pans and minicomputers to satellite telecommunications. Their work forced our species to recognize that our Earth is a very rare planet indeed and our only home for the foreseeable future. Now a new wave of explorers, adventurers and entrepreneurs is pioneering novel ways to create wealth in tune with the twenty-first century reality of a human population pushing towards ten billion people by mid-century and with key elements of the planet's biosphere already coming apart at the seams. These are the Zeronauts. Featuring contributions by twenty-five of the world's leading innovators and drawing on interviews and surveys of many more, the book showcases the pioneers that are at the cutting edge of the global sustainability movement, which the author, John Elkginton, has helped create and lead over several decades. Elkington introduces the emerging disciplines of zero-impact design, engineering and management-through the personal experiences and reflections of the leading practitioners putting us on a path to a zero impact economy: zero risk zero emissionszero pollution and wastezero biodiversity losszero population growth.Leading Zeronauts explain how they came to wake up to the challenges they speak about the mistakes they have made along the way and the lessons they have learned in the process offering their advice on how we can get others to the same point in terms of thinking and action. From this, Elkington distils a concise set of rules for success. Concluding with recommendations for governments, investors, innovators and educators, the book shares the lessons learned from scores of people worldwide who are helping define the scale of the challenges our species now faces and, crucially, developing and deploying at scale some of the solutions that will provide the building-blocks of tomorrow's economies and the foundations for some of the future's greatest fortunes. -- Provided by publisher.Summary: A world of 9 billion people by mid-century will demand fundamental changes in our mindsets, behaviors, cultures and paradigms. Just as our species broke the Sound Barrier in the 1940s and 1950s, a new breed of innovator, entrepreneur and investor is lining up to break the Sustainability Barrier. In this book, John Elkington introduces The Zeronauts; a new breed of innovator, determined to drive problems like carbon, waste, toxics and poverty to zero. As well as creating the first Zeronaut Roll of Honour, spotlighting 50 pioneers in the field of Zero. Zeronauts are innovating in an astonishing range of areas, tackling hugely diverse economic, social, environmental and governance challenges. To give a sense of progress to date, we zero in on five key challenges (the 5Ps): Population Growth, Pandemics, Poverty, Pollution and Proliferation The Power of Zero has been trumpeted, notably in relation to Zero Defects. This book spotlights key lessons learned in the field of Total Quality Management--and introduces a 5-stage 'Pathways to Zero' model, running through from the Eureka! discovery moment to the point where a new way of doing things becomes endemic in the economy. To move from incremental to transformative change, we must embrace wider framings, deeper insights, higher targets and longer timescales. The book investigates some ways in which leading Zeronauts are pushing change in relevant directions, with cases drawn from a spectrum of human activity--from water profligacy to human genital mutilation. If we learn from these pioneers, the twenty-first century could be our best yet-- Provided by publisher.
| Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| e-BOOK | MTU Bishopstown Library eBook | 338.927 (Browse shelf(Opens below)) | Not for loan |
Enhanced descriptions from Syndetics:
A world of 9 billion people by mid-century will demand fundamental changes in our mindsets, behaviors, cultures, and overarching paradigm. Just as our species broke the Sound Barrier during the 1940s and 1950s, a new breed of innovator, entrepreneur, and investor is lining up to break the Sustainability Barrier. In this book, John Elkington introduces the Zeronauts - a new breed of innovator, determined to drive problems such as carbon, waste, toxics, and poverty to zero - as well as creating the first Zeronaut Roll of Honor, spotlighting 50 pioneers in the field of zero. Zeronauts are innovating in an astonishing range of areas, tackling hugely diverse economic, social, environmental, and governance challenges. To give a sense of progress to date, we zero in on five key challenges (the 5Ps): population growth, pandemics, poverty, pollution, and proliferation.
nbsp;The power of zero has been trumpeted, notably in relation to zero defects. This book spotlights key lessons learned in the field of total quality management - and introduces a five-stage "Pathways to Zero" model, running through from the Eureka! discovery moment to the point where a new way of doing things becomes endemic in the economy.
In order to move from incremental to transformative change, we must embrace wider framings, deeper insights, higher targets, and longer time scales. This book investigates some ways in which leading Zeronauts are pushing change in relevant directions, with cases drawn from a spectrum of human activity - from water profligacy to human genital mutilation. If we learn from these pioneers, the twenty-first century could be our best yet.
Includes bibliographical references and index.
In the last century, astronauts (meaning space sailors) launched into the heavens, in search of new worlds to colonize-their adventures helping to catalyze the evolution of everything from non-stick frying pans and minicomputers to satellite telecommunications. Their work forced our species to recognize that our Earth is a very rare planet indeed and our only home for the foreseeable future. Now a new wave of explorers, adventurers and entrepreneurs is pioneering novel ways to create wealth in tune with the twenty-first century reality of a human population pushing towards ten billion people by mid-century and with key elements of the planet's biosphere already coming apart at the seams. These are the Zeronauts. Featuring contributions by twenty-five of the world's leading innovators and drawing on interviews and surveys of many more, the book showcases the pioneers that are at the cutting edge of the global sustainability movement, which the author, John Elkginton, has helped create and lead over several decades. Elkington introduces the emerging disciplines of zero-impact design, engineering and management-through the personal experiences and reflections of the leading practitioners putting us on a path to a zero impact economy: zero risk zero emissionszero pollution and wastezero biodiversity losszero population growth.Leading Zeronauts explain how they came to wake up to the challenges they speak about the mistakes they have made along the way and the lessons they have learned in the process offering their advice on how we can get others to the same point in terms of thinking and action. From this, Elkington distils a concise set of rules for success. Concluding with recommendations for governments, investors, innovators and educators, the book shares the lessons learned from scores of people worldwide who are helping define the scale of the challenges our species now faces and, crucially, developing and deploying at scale some of the solutions that will provide the building-blocks of tomorrow's economies and the foundations for some of the future's greatest fortunes. -- Provided by publisher.
A world of 9 billion people by mid-century will demand fundamental changes in our mindsets, behaviors, cultures and paradigms. Just as our species broke the Sound Barrier in the 1940s and 1950s, a new breed of innovator, entrepreneur and investor is lining up to break the Sustainability Barrier. In this book, John Elkington introduces The Zeronauts; a new breed of innovator, determined to drive problems like carbon, waste, toxics and poverty to zero. As well as creating the first Zeronaut Roll of Honour, spotlighting 50 pioneers in the field of Zero. Zeronauts are innovating in an astonishing range of areas, tackling hugely diverse economic, social, environmental and governance challenges. To give a sense of progress to date, we zero in on five key challenges (the 5Ps): Population Growth, Pandemics, Poverty, Pollution and Proliferation The Power of Zero has been trumpeted, notably in relation to Zero Defects. This book spotlights key lessons learned in the field of Total Quality Management--and introduces a 5-stage 'Pathways to Zero' model, running through from the Eureka! discovery moment to the point where a new way of doing things becomes endemic in the economy. To move from incremental to transformative change, we must embrace wider framings, deeper insights, higher targets and longer timescales. The book investigates some ways in which leading Zeronauts are pushing change in relevant directions, with cases drawn from a spectrum of human activity--from water profligacy to human genital mutilation. If we learn from these pioneers, the twenty-first century could be our best yet-- Provided by publisher.
Also available in print form.
Electronic reproduction.: ProQuest LibCentral. Model of access: World Wide Web.
Table of contents provided by Syndetics
- Executive Summary (p. x)
- List of Figures, Tables, and Boxes (p. xiii)
- Foreword (p. xvi)
- Acknowledgements (p. xxi)
- List of Acronyms and Abbreviations (p. xxv)
- Introduction: Helping the Future Take Flight (p. 1)
- I Zero: The New Black (p. 15)
- 1 Breaking the Sustainability Barrier (p. 17)
- 2 Houston, We Have A(nother) Problem (p. 30)
- 3 Enter the Zeronauts (p. 43)
- II Cracking the 1-Earth Code (p. 59)
- 4 Turbulent Teens: Our Detox Decade (p. 61)
- Citizens
- Corporations
- Cities
- Countries
- Civilizations
- III Breaking Through (p. 121)
- 5 The Race to Zero (p. 123)
- 6 Zeronautics 101 (p. 142)
- Eureka!
- Experimentation
- Enterprise
- Ecosystems
- Economy
- 7 It's the System that's Stupid (p. 181)
- Population
- Pandemics
- Poverty
- Pollution
- Proliferation
- IV Beyond Zero (p. 221)
- 8 Ambassadors from the Future (p. 223)
- 9 The Zero Countdown - and Beyond (p. 243)
- Glossary (p. 249)
- Notes (p. 253)
- Index (p. 269)