MTU Cork Library Catalogue

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Patterns of entrepreneurship management / Jack M. Kaplan and Anthony C. Warren.

By: Kaplan, Jack M [author].
Contributor(s): Warren, Anthony C [author].
Material type: materialTypeLabelBookPublisher: Hoboken, NJ : John Wiley & Sons, 2013Copyright date: ©2013Edition: Fourth edition.Description: xxii, 377 pages : illustrations ; 26 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781118358535 (paperback).Subject(s): EntrepreneurshipDDC classification: 658.421
Contents:
Part One: Getting started as an entrepreneur -- The Entrepreneurial process -- The art of innovation -- Designing business models -- Analyzing the market, customers and competition -- Writing the winning business plan -- Setting up the company -- Part Two: Special topics: Social entrepreneurship technology entrepreneurship -- Special topic: Social entrepreneurship -- Technology entrepreneurship -- Part Three: Funding the venture -- Early-stage funding -- Equity financing -- Part Four: Building and exiting -- Managing resources - Money and people -- Communicating the opportunity -- Exiting the venture.
Holdings
Item type Current library Call number Copy number Status Date due Barcode Item holds
General Lending MTU Bishopstown Library Lending 658.421 (Browse shelf(Opens below)) 1 Available 00161871
General Lending MTU Bishopstown Library Lending 658.421 (Browse shelf(Opens below)) 1 Available 00161874
General Lending MTU Bishopstown Library Lending 658.421 (Browse shelf(Opens below)) 1 Available 00170185
Total holds: 0

Enhanced descriptions from Syndetics:

This fourth edition prepares entrepreneurs for the rewards and pitfalls of this career choice. It explores a new theme throughout the chapters on how to effectively manage a start-up company. Focus on Real Entrepreneurs sections highlight how entrepreneurs position their companies to meet the various marketing, financial, and technological challenges. Management Track sections present key management issues while following the development of a real company. Entrepreneurs will also find real situations and examples on which they can practice the broad range of skills required to start and build a company in today's complex world.

Includes bibliographical references and index.

Part One: Getting started as an entrepreneur -- The Entrepreneurial process -- The art of innovation -- Designing business models -- Analyzing the market, customers and competition -- Writing the winning business plan -- Setting up the company -- Part Two: Special topics: Social entrepreneurship technology entrepreneurship -- Special topic: Social entrepreneurship -- Technology entrepreneurship -- Part Three: Funding the venture -- Early-stage funding -- Equity financing -- Part Four: Building and exiting -- Managing resources - Money and people -- Communicating the opportunity -- Exiting the venture.

CIT Module HOSP 8004 - Core reading.

CIT Module MGMT8005 - Supplementary reading.

Table of contents provided by Syndetics

  • Chapter 1 The Entrepreneurial Process
  • Chapter 2 The Art of Innovation--Developing Ideas And Business Opportunities
  • Chapter 3 Designing Business Models
  • Chapter 4 Analyzing the Market, Customers, and Competition
  • Chapter 5 Writing the Winning Business Plan
  • Chapter 6 Setting Up the Company
  • Chapter 7 Social Entrepreneurship
  • Chapter 8 Technology Entrepreneurship
  • Chapter 9 Early Stage Funding
  • Chapter 10 Equity Financing
  • Chapter 11 Managing the Resources - Money and People
  • Chapter 12 Communicating the Opportunity
  • Chapter 13 Exiting the Venture

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