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How Irish racecourses use PR tactics and promotional tools to improve attendance levels at race meetings / Jennifer Henley.

Material type: materialTypeLabel

BookSeries: M.A. - Public Relations with New Media.Publisher: Cork : Cork Institute of Technology, 2011Edition: 2011.Description: 85 p. : col. ill. ; 30 cm.Subject(s): Public relations

DDC classification: THESES PRESS Dissertation note: Thesis (M.A.) - Cork Institute of Technology, 2011.

List(s) this item appears in: Masters Theses | Published by CIT

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode	Item holds
Reference	MTU Bishopstown Library Thesis	THESES PRESS (Browse shelf(Opens below))	1	Reference		00158459

Total holds: 0

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Previous	THESES PRESS Changing times : a study of the relationship between the public relations practitioner and the journalist /	THESES PRESS Exploring the impact of social media on regional festivals in Ireland : a public relations perspective /	THESES PRESS Fundraising in changing times : the PR and media relations tactics that non profit organisations use in their fundraising campaigns ; a case study analysis /	THESES PRESS How Irish racecourses use PR tactics and promotional tools to improve attendance levels at race meetings /	THESES PRESS Assessing the use of Twitter by Irish SMEs/Entrepreneurs as a practice of the public relations two-way symmetrical model of communications : a public relations approach /	THESES PRESS The place of arts and culture sponsorship within the theory and practice of public relations /	THESES PRESS How alumni associations cultivate relationships with their graduates : a public relations perspective /	Next

Thesis (M.A.) - Cork Institute of Technology, 2011.

Bibliography: p. 61-62.