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A study of the PR and marketing tactics used in the Gaming industry / David Hurley.

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BookSeries: M.A. - Public Relations with New Media.Publisher: Cork : Cork Institute of Technology, 2011Edition: 2011.Description: vii, 85 p. ; 30 cm.Subject(s): Public relations

DDC classification: THESES PRESS Dissertation note: Thesis (M.A.) - Cork Institute of Technology, 2011.

List(s) this item appears in: Masters Theses | Published by CIT

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode	Item holds
Reference	MTU Bishopstown Library Thesis	THESES PRESS (Browse shelf(Opens below))	1	Reference		00158460

Total holds: 0

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Previous	THESES PRESS Optically injected and mutually coupled frequency distinct semiconductor lasers /	THESES PRESS The effectiveness of food tourism branding : the case of Kinsale, the gourmet capital of the South /	THESES PRESS An examination of Irish females attitudes towards nanotechnology claims used in advertising appeals by the cosmetics industry /	THESES PRESS A study of the PR and marketing tactics used in the Gaming industry /	THESES PRESS The impact of celebrity endorsement on public relations campaigns and the consumer /	THESES PRESS The impact of social media on an organisation's brand image : a public relations perspective /	THESES PRESS A comparative study of how social media and Web 2.0 tools such as Facebook, Twitter and viral marketing, can be used by small businesses to integrate a business strategy of augmenting the company profile and awareness with their publics /	Next

Thesis (M.A.) - Cork Institute of Technology, 2011.

Bibliography: p. 61-64.