Visual research [electronic book] : an introduction to research methodologies in graphic design / Ian Noble and Russell Bestley.

By: Noble, Ian, 1960-.

Contributor(s): Bestley, Russell .

Material type: materialTypeLabel

BookSeries: Ava academia: Publisher: Lausanne, Switzerland : AVA, 2005Description: online resource (192 pages) : illustrations (some color).Content type: text Media type: computer Carrier type: online resourceISBN: 9782940373208 (paperback); 9782940447077 (e-book).Subject(s): Graphic arts -- ResearchGenre/Form: Electronic booksAdditional physical formats: Print version:.: Visual research : an introduction to research methodologies in graphic design.DDC classification: 741.6072 Online resources: E-book Also available in print form.

Contents:

The role of research in graphic design -- Methods: ways of thinking -- Visual research -- Audience and message -- Process and materials -- Synthesis.

List(s) this item appears in: E-BOOK LIST

Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
e-BOOK	MTU Bishopstown Library eBook	741.6072 (Browse shelf(Opens below))	Not for loan

Total holds: 0

Enhanced descriptions from Syndetics:

Visual Research explains the key terms and theories that underlie design research, examining the importance of audience, communication theory, semiotics and semantics. It features a range of case studies which demonstrate how the use of rigorous research methods can form the basis of effective visual communication and design problem solving, eschewing end product analysis for a discussion of the way research feeds into the design process.

Bibliography: p. 190-191. Includes index.

The role of research in graphic design -- Methods: ways of thinking -- Visual research -- Audience and message -- Process and materials -- Synthesis.

CIT Module ARTS 6004 - Core reading.

CIT Module ARTS 6003 - Core reading.

CIT Module DESI 8007 - Core reading.

Also available in print form.

Electronic reproduction.: ProQuest LibCentral. Mode of access: World Wide Web.

Table of contents provided by Syndetics

Chapter 1 Why and How: The Role of Research in Graphic Design (p. 16)
Case Study 01 A Transferable Research Method (p. 30)
Key Concepts: The Designer as Author (p. 42)
Chapter 2 Methods: Ways of Thinking: Analysis and Proposition (p. 44)
Case Study 02 Mapping Meaning (p. 72)
Case Study 03 I Love You (p. 82)
Key Concepts: Structuralism and Semiotics (p. 88)
Chapter 3 Visual Research: Theoretical and Practical Models (p. 90)
Case Study 04 Full English (p. 102)
Key Concepts: Rubbish Theory (p. 112)
Chapter 4 Audience and Message: Two-Way Communication (p. 114)
Case Study 05 The Graphic Score (p. 128)
Case Study 06 Fonik - A Phonetic System (p. 132)
Key Concepts: Post-structuralism (p. 138)
Chapter 5 Process and Materials: Making Meaning (p. 140)
Case Study 07 Temporality in Stoker's Dracula (p. 150)
Case Study 08 European Postage Stamp Design (p. 156)
Key Concepts: Modernism and Postmodernism (p. 162)
Chapter 6 Synthesis: Research and Production (p. 164)
Case Study 09 Language and Text (p. 174)
Glossary of Terms: Glossary of terms used in the book (p. 186)
Further Resources: Key references, contributors' contacts, further reading and bibliography (p. 190)
Index (p. 192)

Author notes provided by Syndetics

Ian Noble is currently director of research and postgraduate programs within the School of Graphic Design at the London College of Communication. He has worked professionally as an editorial designer and as an educator and design writer. Russell Bestley is a senior lecturer at the London College of Communication. His work has been primarily concerned with research through education and practice. He has recently completed a PhD on the second generation of UK punk and graphic design.