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Can the effectiveness of an online tourism public relations campaign be evaluated? / Deirdre Mangan.

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BookSeries: M.A.- Public Relations with New Media.Publisher: Cork : Cork Institute of Technology, 2010Description: 46 p. ; 30 cm. + hbk.Subject(s): Social media

DDC classification: THESES PRESS Dissertation note: Thesis (M.A.) - Cork Institute of Technology, 2010.

List(s) this item appears in: Masters Theses | Published by CIT

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode	Item holds
Reference	MTU Bishopstown Library Thesis	THESES PRESS (Browse shelf(Opens below))	1	Reference		00157223

Total holds: 0

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Previous	THESES PRESS Assessing the impact of social media on the celebrity industry : a public relations perspective /	THESES PRESS The changing face of print media : how new attitiudes to communication by both industries could affect public relations /	THESES PRESS A study of how social media is being integrated into the Irish PR industry and the effects of this on the profession /	THESES PRESS Can the effectiveness of an online tourism public relations campaign be evaluated? /	THESES PRESS A study on how new media is impacting on the Irish public relations industry /	THESES PRESS An evaluation of FAS's Excellence Through People Award /	THESES PRESS An empirical study in to the opinion of marketing from the perspective of business and consumers /	Next

Thesis (M.A.) - Cork Institute of Technology, 2010.

Bibliography: p. 40.